# How 2UP uses Optimove

**$23**: “$23 in value returned for every $1 invested in Optimove”

As published on [optimove.com](https://www.optimove.com/resources/case-studies/2up). Captured by usedby on 2026-10-21.

- Company: [2UP](https://www.usedby.ai/companies/2up.md)
- Tool: [Optimove](https://www.usedby.ai/tools/optimove.md)
- Teams: CRM marketing

## The use case: how 2UP deploys Optimove

2UP, a crypto gaming startup offering online casino and sports betting, uses Optimove to run player engagement and retention marketing. A one-person CRM team runs automated welcome, onboarding, engagement and reactivation campaigns, plus email campaigns tied to live sporting events.

Summary written by usedby from the source page, in English. The figures are those of Optimove and 2UP, not ours.

> In its first year, 2UP went from having no marketing platform to running a largely automated, lifecycle-driven CRM program with a one-person team, returning $23 for every $1 invested.

- **93.4%**: “93.4% of all campaign sends run as part of recurring, automated series, from the new-player welcome funnel to an always-on registration bonus.”
- **75.3%**: “75.3% of campaign series are measured against a control group to prove incremental impact”
- **four hours**: “That frees up about four hours of an eight-hour day for planning and optimization instead of manual sends.”

> I've worked with Customer Success Managers before, but no one was as helpful as our CSM at Optimove. The difference is that she doesn't just support us, she guides us on what we should focus on and what actions to take. That's exactly what I was expecting. It feels like a real team effort, where we're working together toward the same goals. I appreciate our partnership with Optimove.
>
> Tomasz Sikora, Senior CRM Manager

Source: [optimove.com](https://www.optimove.com/resources/case-studies/2up), captured 2026-10-21.

## Other companies using Optimove

- [Apuesta Total](https://www.usedby.ai/companies/apuesta-total.md) — Confirmed
- [BETFAN](https://www.usedby.ai/companies/betfan.md) — Confirmed
- [BITE](https://www.usedby.ai/companies/bite.md) — Confirmed
- [Ballzy](https://www.usedby.ai/companies/ballzy.md) — Confirmed
- [BetHog](https://www.usedby.ai/companies/bethog.md) — Confirmed
- [BetJets](https://www.usedby.ai/companies/betjets.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-21.

- Checked: the figure $23 is printed word for word on the page, near the name of 2UP.
- Checked: the passage quoted above is copied word for word from the page, near the name of 2UP.
- Checked: 2UP uses Optimove. Confirmed line. Latest check across sources: 2026-10-21.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/2up-optimove · How we check: https://www.usedby.ai/methodology