# How 6thStreet uses Gupshup

**8X**: “an impressive 8X ROAS from WhatsApp campaigns”

As published on [gupshup.ai](https://www.gupshup.ai/resources/case-studies/6thstreet-accelerates-roas-by-5-8x-with-segment-based-conversational-marketing/), November 2024. Captured by usedby on 2026-10-08.

- Company: [6thStreet](https://www.usedby.ai/companies/6thstreet.md)
- Tool: [Gupshup](https://www.usedby.ai/tools/gupshup.md)
- Teams: CRM & Organic Marketing

## What the story says

6thStreet, a UAE-based fashion e-commerce retailer, uses Gupshup to run WhatsApp marketing across the customer journey, including RFM-segmented promotional campaigns, automated cart abandonment triggers, utility alerts and personalized upsell recommendations.

Summary written by usedby from the source page, in English. The figures are those of Gupshup and 6thStreet, not ours.

> Instead of relying on generic broadcast campaigns, 6thStreet launched highly targeted campaigns segmented by RFM analysis to engage both active and inactive customer groups.

- **5X**: “5X increase in abandoned cart conversions”
- **8%**: “an 8% boost in customer recency scores”
- **97%**: “97% of their customer base was highly active on WhatsApp”

> Partnering with Gupshup on WhatsApp marketing allowed us to build meaningful connections with our customers, leveraging personalized campaigns and automated engagement to drive impressive ROAS and customer loyalty.
>
> Nupur Relekar, Head of CRM & Organic Marketing

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 8X is printed word for word on the page, near the name of 6thStreet.
- Checked: the passage quoted above is copied word for word from the page, near the name of 6thStreet.
- Checked: each number in our summary is printed on the page.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: 6thStreet uses Gupshup. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/6thstreet-gupshup · How we check: https://www.usedby.ai/methodology