# How AB Tasty uses Mixpanel

**40%**: “40% improvement in started product tours”

As published on [mixpanel.com](https://mixpanel.com/customers/how-ab-tasty-adopted-a-plg-strategy-using-mixpanel/). Captured by usedby on 2026-10-06.

- Company: [AB Tasty](https://www.usedby.ai/companies/ab-tasty.md)
- Tool: [Mixpanel](https://www.usedby.ai/tools/mixpanel.md)
- Industry: [Marketing Tech](https://www.usedby.ai/companies/industry/marketing-tech-martech.md)
- Teams: Product Management, Product Marketing

## What the story says

AB Tasty uses Mixpanel for product analytics to support its product-led growth strategy. Funnel and insight reports help it find friction in the product tour, track feature utilization, and identify product-qualified leads by combining firmographic and usage data.

Summary written by usedby from the source page, in English. The figures are those of Mixpanel and AB Tasty, not ours.

> Since using Mixpanel, they’ve identified their leader, killer, and filler product features, enabling them to identify and act on product-qualified leads (PQL). AB Tasty continues to enhance its product tour based on understanding where users are dropping off or converting to a free trial.

- **5x**: “5x improvement in product tour completion”
- **20%**: “Reached goal of converting 20% free trial registrations to product-qualified leads”
- **15%**: “The subsequent version improved to a 15% completion rate.”
- **2%**: “we experienced significant friction with our Product Tour with only a 2% product tour completion rate.”

> Without Mixpanel we would be less efficient in making our data actionable which would have all sorts of ramifications impacting our growth.
>
> Aaron Stillman, Vice President of Product Marketing & Education

## What usedby checked

We compared the story with its live page on 2026-10-06.

- Checked: the figure 40% is printed word for word on the page, near the name of AB Tasty.
- Checked: the passage quoted above is copied word for word from the page, near the name of AB Tasty.
- Checked: AB Tasty uses Mixpanel. Confirmed line. Latest check across sources: 2026-10-06.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/ab-tasty-mixpanel · How we check: https://www.usedby.ai/methodology