# How Accor uses Movable Ink

**4%** Lift in click-through rate for Spring Sale

As published on [movableink.com](https://movableink.com/case-studies/accor-case-study). Captured by usedby on 2026-10-08.

- Company: [Accor](https://www.usedby.ai/companies/accor.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Industry: [Travel & Hospitality](https://www.usedby.ai/companies/industry/travel-hospitality.md)
- Teams: Customer Engagement

## The use case: how Accor deploys Movable Ink

Accor's Customer Engagement team uses Movable Ink with Salesforce to scale personalized, data-driven email campaigns across its hotel brands. Campaigns use real-time elements such as time-zone-aware content, countdown timers, scratch-off interactions, geo-targeted recommendations and loyalty tier modules.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Accor, not ours.

> To promote a special offer for Ibis Hotels, Accor designed an innovative and interactive email campaign featuring a scratch-off tailored to each customer.

- **54%**: “54% lift in click-through rate”
- **40%**: “40% lift in click-through rate”
- **125%**: “125% lift in click-through rate”

## Other AI tools used by Accor

- [Figma](https://www.usedby.ai/tools/figma.md) — Confirmed
- [Legora](https://www.usedby.ai/tools/legora.md) — Confirmed

## Movable Ink users in Travel & Hospitality

- [Global Hotel Alliance](https://www.usedby.ai/companies/global-hotel-alliance.md) — Confirmed
- [Royal Caribbean](https://www.usedby.ai/companies/royal-caribbean.md) — Confirmed
- [Virgin Voyages](https://www.usedby.ai/companies/virgin-voyages.md) — Confirmed
- [Best Western](https://www.usedby.ai/companies/best-western.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 4% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Accor.
- Checked: Accor uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-19.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/accor-movable-ink · How we check: https://www.usedby.ai/methodology