# How Act-On uses ThoughtSpot

**60%**: “Within just 30 days, the company experienced over 60% higher report usage”

As published on [thoughtspot.com](https://www.thoughtspot.com/resources/case-study/act-on). Captured by usedby on 2026-10-09.

- Company: [Act-On](https://www.usedby.ai/companies/act-on.md)
- Tool: [ThoughtSpot](https://www.usedby.ai/tools/thoughtspot.md)
- Industry: [Marketing Tech](https://www.usedby.ai/companies/industry/marketing-tech-martech.md)
- Teams: Product, Engineering, Sales
- Customer since (as the page says): Act-On launched ThoughtSpot Sage Embed in September 2023.

## What the story says

Act-On embeds ThoughtSpot into its marketing automation product so its customers can explore campaign data through natural language search and interactive Liveboards, replacing its earlier static reports. The data runs on Snowflake.

Summary written by usedby from the source page, in English. The figures are those of ThoughtSpot and Act-On, not ours.

> Act-On launched ThoughtSpot Sage Embed in September 2023. Within just 30 days, the company experienced over 60% higher report usage, far outpacing its old reporting.

- **30 days**: “took just 30 days to complete”

> I was excited about natural language search, and the AI-Powered search. The ability to just query and create charts and graphs and answers on the fly. It's so much more intuitive than most solutions and that blew us away. We felt our users would really be able to adapt to it and enjoy using it, instead of feeling intimidated by it.
>
> Duessa Holscher, Principal Product Manager

Source: [thoughtspot.com](https://www.thoughtspot.com/resources/case-study/act-on), captured 2026-10-09.

## What usedby checked

We compared the story with its live page on 2026-10-09.

- Checked: the figure 60% is printed word for word on the page, near the name of Act-On.
- Checked: the passage quoted above is copied word for word from the page, near the name of Act-On.
- Checked: Act-On uses ThoughtSpot. Confirmed line. Latest check across sources: 2026-10-09.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/act-on-thoughtspot · How we check: https://www.usedby.ai/methodology