# How ActiveCampaign uses Forethought

**+60%**: “Deflection now holds steady at +60% and it hasn’t dropped.”

As published on [forethought.ai](https://forethought.ai/case-studies/activecampaign-deflects-more-than-60-of-chat-tickets-and-launches-a-full-ai-program-with-forethought). Captured by usedby on 2026-10-03.

- Company: [ActiveCampaign](https://www.usedby.ai/companies/activecampaign.md)
- Tool: [Forethought](https://www.usedby.ai/tools/forethought.md)
- Industry: [Marketing Tech](https://www.usedby.ai/companies/industry/marketing-tech-martech.md)
- Teams: Customer Experience, Customer Support, AI program team

## What the story says

ActiveCampaign replaced its decision-tree chatbot with Forethought Solve in its help center to deflect routine customer chats, and uses Autoflows to take actions in tools like CRMs and help desks. It also uses Assist for agents inside Zendesk and Solve in Slack to answer internal team questions.

Summary written by usedby from the source page, in English. The figures are those of Forethought and ActiveCampaign, not ours.

> Although overall ticket volume has increased with the business, the number of tickets reaching agents is down 40% from the baseline. Deflection now holds steady at +60% and it hasn’t dropped.

- **40%**: “the number of tickets reaching agents is down 40% from the baseline”
- **1,300**: “The internal Solve widget and Solve in Slack now handle about 1,300 chats per week”
- **five full workdays**: “Forethought is saving the equivalent of over five full workdays every week”

> A lot of what we saw felt like signing onto a roadmap instead of a real product. There were too many promises and not enough substance.
>
> Phil Lynch, Senior AI Program Manager at ActiveCampaign

## What usedby checked

We compared the story with its live page on 2026-10-03.

- Checked: the figure +60% is printed word for word on the page, near the name of ActiveCampaign.
- Checked: the passage quoted above is copied word for word from the page, near the name of ActiveCampaign.
- Checked: ActiveCampaign uses Forethought. Confirmed line. Latest check across sources: 2026-10-05.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/activecampaign-forethought · How we check: https://www.usedby.ai/methodology