# How Adani Digital Labs uses Pepper Content

**31.47%**: “an impressive 31.47% month-on-month growth and a 1.4x increase in traffic”

As published on [pepper.inc](https://www.pepper.inc/case-study/adani/). Captured by usedby on 2026-10-14.

- Company: [Adani Digital Labs](https://www.usedby.ai/companies/adani-digital-labs.md)
- Tool: [Pepper Content](https://www.usedby.ai/tools/pepper-content.md)
- Industry: [Travel & Hospitality](https://www.usedby.ai/companies/industry/travel-hospitality.md)
- Teams: SEO, Content, Digital

## What the story says

Adani One, a travel super-app, worked with Pepper Content to build a large library of travel content, including flight pages, listicles and travelogues, written by a network of travel experts. The goal was to grow organic search traffic and educate travelers.

Summary written by usedby from the source page, in English. The figures are those of Pepper Content and Adani Digital Labs, not ours.

> Within a year of engaging with Pepper, Adani One has scaled to over 4.2 Million Visits a Month, and organic traffic has risen from 0 to touching 100,000 organic visits a month.

- **1.4x**: “a 1.4x increase in traffic over a short span of 3 months”
- **4.2 Million**: “Adani One has scaled to over 4.2 Million Visits a Month”
- **100,000**: “organic traffic has risen from 0 to touching 100,000 organic visits a month”
- **37,000**: “ranking on more than 37,000 keywords within the Top 50 search results”

> From zero to 4.2 million monthly visits — powered by expert-written pages and an 800-strong travel SME network.
>
> Nitin Sethi, Chief Digital Officer

Source: [pepper.inc](https://www.pepper.inc/case-study/), captured 2026-10-04.

## What usedby checked

We compared the story with its live page on 2026-10-14.

- Checked: the figure 31.47% is printed word for word on the page, near the name of Adani Digital Labs.
- Checked: the passage quoted above is copied word for word from the page, near the name of Adani Digital Labs.
- Checked: Adani Digital Labs uses Pepper Content. Confirmed line. Latest check across sources: 2026-10-14.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/adani-digital-labs-pepper-content · How we check: https://www.usedby.ai/methodology