# How Adidas uses Insider One

**259%**: “How Adidas increased AOV by 259% and revenue per user by 18.5% in one month with Insider One”

As published on [insiderone.com](https://insiderone.com/case-studies/adidas/), July 2026. Captured by usedby on 2026-10-08.

- Company: [Adidas](https://www.usedby.ai/companies/adidas.md)
- Tool: [Insider One](https://www.usedby.ai/tools/insider-one.md)
- Industry: [Fashion & Apparel](https://www.usedby.ai/companies/industry/fashion-apparel.md)

## What the story says

Adidas uses Insider One's Web Suite, Category Optimizer and Smart Recommender to A/B test discounts across customer segments, reorganize the mobile navigation menu based on browsing history, and personalize homepage product recommendations.

Summary written by usedby from the source page, in English. The figures are those of Insider One and Adidas, not ours.

> Adidas improved profitability and discovery, increasing revenue per user by 18.8% in one month and boosting AOV by 259% alongside a 13% lift in conversion rate.

- **18.8%**: “Adidas improved profitability and discovery, increasing revenue per user by 18.8% in one month and boosting AOV by 259% alongside a 13% lift in conversion rate.”
- **67.3%**: “Increasing products viewed per session on mobile by 67.3% with Category Optimizer”
- **42.1%**: “Boosting profitability by 42.1% with highly-targeted coupon codes tailored for discount sensitivity”

> Insider One's growth experts suggested exactly which tools to use to achieve our objectives. We implemented personalized product recommendations on the homepage and this helped us generate a 18.8% increase in revenue per user in one month. Insider's tools are amazing.
>
> Senior eCommerce Manager, Senior eCommerce Manager

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 259% is printed word for word on the page, near the name of Adidas.
- Checked: the passage quoted above is copied word for word from the page, near the name of Adidas.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Adidas uses Insider One. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/adidas-insider-one · How we check: https://www.usedby.ai/methodology