# How AECC Global uses Gupshup

**65%**: “this rate increased to 65%, allowing AECC to effectively action two-third of all generated leads”

As published on [gupshup.ai](https://www.gupshup.ai/resources/case-studies/aecc-global-sees-6x-increase-in-reach/), August 2024. Captured by usedby on 2026-10-08.

- Company: [AECC Global](https://www.usedby.ai/companies/aecc-global.md)
- Tool: [Gupshup](https://www.usedby.ai/tools/gupshup.md)
- Teams: Marketing

## What the story says

AECC Global, an overseas education consultancy, uses Gupshup's WhatsApp messaging to follow up with and remarket to leads from its events, replacing email campaigns. It also uses bots to qualify leads and collect data, integrated with its Zoho CRM, plus Click-to-WhatsApp ads and local WhatsApp numbers across eight countries.

Summary written by usedby from the source page, in English. The figures are those of Gupshup and AECC Global, not ours.

> Initially, they were only able to connect with 15% of their event registrations, but after implementing Gupshup's solutions, this rate increased to 65%, allowing AECC to effectively action two-third of all generated leads.

- **60-70%**: “WhatsApp campaigns reached a delivery rate of 81% and an open rate of 60-70%”
- **500K**: “sending personalized messages to over 500K students every month”
- **30-45 days**: “within a span of 30-45 days”
- **81%**: “WhatsApp campaigns reached a delivery rate of 81%”

> Switching to Gupshup revolutionized our communication strategy at AECC. With their seamless WhatsApp integration, we saw a 600% increase in engagement, boosting our message open rates from 10% to 70%. In just 30-45 days, Gupshup helped us onboard local WhatsApp numbers across eight countries, significantly expanding our global reach.
>
> Shilesh Gargi, Head of Marketing, AECC Global

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 65% is printed word for word on the page, near the name of AECC Global.
- Checked: the passage quoted above is copied word for word from the page, near the name of AECC Global.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: AECC Global uses Gupshup. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/aecc-global-gupshup · How we check: https://www.usedby.ai/methodology