# How airBaltic uses Insider One

**5.8%** Increase in conversion rate (CVR)

As published on [insiderone.com](https://insiderone.com/case-studies/airbaltic/), September 2026. Captured by usedby on 2026-10-08.

- Company: [airBaltic](https://www.usedby.ai/companies/airbaltic.md)
- Tool: [Insider One](https://www.usedby.ai/tools/insider-one.md)
- Industry: [Airlines & Aviation Services](https://www.usedby.ai/companies/industry/airlines-aviation-services.md)
- Teams: Digital Marketing and Loyalty

## The use case: how airBaltic deploys Insider One

airBaltic uses Insider One's AI-powered user segmentation to personalize its website homepage for different audience segments. It ran A/B tests on the homepage with three variations, including the original, to find the best-performing experience.

Summary written by usedby from the source page, in English. The figures are those of Insider One and airBaltic, not ours.

> airBaltic harnessed the power of Insider One's AI-powered user segmentation to personalize its home page for different audience segments. This allowed it to test different versions of its website homepage to see which user experience performed the best.

> Our journey with Insider One has been very smooth and successful. The integration was super quick, and we really didn't have to worry about overburdening our IT team.
>
> Head of Digital Marketing and Loyalty, Head of Digital Marketing and Loyalty

Source: [insiderone.com](https://insiderone.com/case-studies/airbaltic/), captured 2026-10-08.

## Insider One users in Airlines & Aviation Services

- [Pegasus](https://www.usedby.ai/companies/pegasus.md) — Confirmed
- [Singapore Airlines](https://www.usedby.ai/companies/singapore-airlines.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 5.8% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of airBaltic.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: airBaltic uses Insider One. Confirmed line. Latest check across sources: 2026-10-18.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/airbaltic-insider-one · How we check: https://www.usedby.ai/methodology