# How Alaska uses Cresta

As published on [cresta.com](https://cresta.com/customers/alaska-airlines). Captured by usedby on 2026-10-07.

- Company: [Alaska](https://www.usedby.ai/companies/alaska.md)
- Tool: [Cresta](https://www.usedby.ai/tools/cresta.md)
- Industry: [Airlines & Aviation Services](https://www.usedby.ai/companies/industry/airlines-aviation-services.md)
- Teams: Guest Care, Contact Center

## What the story says

Alaska Airlines uses Cresta across its Guest Care contact center to analyze guest conversations in real time, give agents live guidance during interactions, and coach agents, including new hires. This lets the airline spot emerging guest issues and measure the effect of business changes as they go live.

Summary written by usedby from the source page, in English. The figures are those of Cresta and Alaska, not ours.

> With Cresta listening to every conversation, Alaska can now spot emerging issues in real time, not weeks later, and respond the same day. The team can also measure how every change they roll out is landing with guests, giving them a new way to understand the guest experience as it unfolds.

> I think the most exciting thing is being able to see in real time why guests are contacting us. There've been numerous examples of that where, literally almost instantaneously, we saw that something was changing, and we were able to that same day get it resolved really quickly. Prior to Cresta, it would've taken us weeks to even identify that there was an issue, and then weeks after that to really pull the insights and the data to kind of articulate what the problem was. So I think that's truly remarkable.
>
> Todd Traynor-Corey, VP, Guest Products & Experience

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the passage quoted above is copied word for word from the page, near the name of Alaska.
- Checked: Alaska uses Cresta. Confirmed line. Latest check across sources: 2026-10-07.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/alaska-airlines-cresta · How we check: https://www.usedby.ai/methodology