# How Alex and Ani uses Kustomer

As published on [kustomer.com](https://www.kustomer.com/customers/alex-and-ani/). Captured by usedby on 2026-10-09.

- Company: [Alex and Ani](https://www.usedby.ai/companies/alex-and-ani.md)
- Tool: [Kustomer](https://www.usedby.ai/tools/kustomer.md)
- Industry: [Fashion & Apparel](https://www.usedby.ai/companies/industry/fashion-apparel.md)
- Teams: Customer Experience, Customer Service

## What the story says

ALEX AND ANI, a jewelry maker and retailer, replaced a patchwork of separate call, email, reporting and softphone tools and manual workarounds with Kustomer as a single customer support system. Agents get one customer profile with all interactions, and management uses built-in reporting.

Summary written by usedby from the source page, in English. The figures are those of Kustomer and Alex and Ani, not ours.

> Now that the team can see all customer communication in Kustomer, they expect to resolve customer issues faster. Features like a single customer profile and tagging orders make agents’ lives easier, and they can also identify unusual behavior patterns, making it simpler to get to the root cause faster and better serve the customer.

> We requested demos from various platforms, but Kustomer stood out because it was everything I had envisioned in a customer engagement tool
>
> Kathryn Syzmanski, Senior Manager of Customer Experience

Source: [kustomer.com](https://www.kustomer.com/customers/alex-and-ani/), captured 2026-10-09.

## What usedby checked

We compared the story with its live page on 2026-10-09.

- Checked: the passage quoted above is copied word for word from the page, near the name of Alex and Ani.
- Checked: Alex and Ani uses Kustomer. Confirmed line. Latest check across sources: 2026-10-09.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/alex-and-ani-kustomer · How we check: https://www.usedby.ai/methodology