# How Allianz uses Insider One

**80%**: “achieving an 80% opt-in rate and measurable ROI through timely, relevant messaging across customer journeys”

As published on [insiderone.com](https://insiderone.com/case-studies/allianz/), August 2026. Captured by usedby on 2026-10-08.

- Company: [Allianz](https://www.usedby.ai/companies/allianz.md)
- Tool: [Insider One](https://www.usedby.ai/tools/insider-one.md)
- Industry: [Insurance & InsurTech](https://www.usedby.ai/companies/industry/insurance-insurtech.md)
- Teams: Marketing

## What the story says

Allianz uses Insider One's Customer Data Platform to unify customer data from digital touchpoints into single profiles, and uses AI segmentation to target customers. It runs personalized App Push Notification campaigns, such as renewal reminders and offers, to drive opt-ins and engagement.

Summary written by usedby from the source page, in English. The figures are those of Insider One and Allianz, not ours.

> Allianz rapidly improved personalization and engagement, achieving an 80% opt-in rate and measurable ROI through timely, relevant messaging across customer journeys.

> Insider One gives us the unified customer view we were searching for. The platform offers real-time server-to-server integration and an encrypted identification approach, which gives us the security and freedom to create precise AI-powered segments and use them to build better customer journeys.
>
> Marketing and Service Design Group Head, Marketing and Service Design Group Head

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 80% is printed word for word on the page, near the name of Allianz.
- Checked: the passage quoted above is copied word for word from the page, near the name of Allianz.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Allianz uses Insider One. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/allianz-insider-one · How we check: https://www.usedby.ai/methodology