# How Ally uses Sprinklr

**98%** positive or neutral sentiment

As published on [sprinklr.com](https://www.sprinklr.com/stories/ally-financial/). Captured by usedby on 2026-10-08.

- Company: [Ally](https://www.usedby.ai/companies/ally.md)
- Tool: [Sprinklr](https://www.usedby.ai/tools/sprinklr.md)
- Industry: [Banking & Mortgages](https://www.usedby.ai/companies/industry/banking-mortgages.md)
- Teams: marketing, social, public relations, customer care

## The use case: how Ally deploys Sprinklr

Ally uses Sprinklr Social to listen to customer sentiment, engage customers, and run open-ended surveys through direct messages on social channels such as Instagram and TikTok. This supported scaling its Banksgiving holiday campaign from the contact center to social media.

Summary written by usedby from the source page, in English. The figures are those of Sprinklr and Ally, not ours.

> Banksgiving achieved 98% positive or neutral sentiment, tying the highest score in the bank’s history.

- **35M+**: “35M+ social impressions”
- **17M**: “17M video views”
- **26%**: “26% growth in TikTok followers, surpassing the 100K milestone”

> When you show up in a way that feels genuine and puts the customer first, it resonates,
>
> Kaity Edelmann, senior manager of go-to-market strategy

Source: [sprinklr.com](https://www.sprinklr.com/stories/ally-financial/), captured 2026-10-08.

## Other AI tools used by Ally

- [Motion](https://www.usedby.ai/tools/motion.md) — Observed
- [Persado](https://www.usedby.ai/tools/persado.md) — Observed
- [Salient](https://www.usedby.ai/tools/salient.md) — Observed
- [Scrunch](https://www.usedby.ai/tools/scrunch.md) — Observed
- [Writer](https://www.usedby.ai/tools/writer.md) — Observed

## Other companies using Sprinklr

- [Acer](https://www.usedby.ai/companies/acer.md) — Confirmed
- [Aramex](https://www.usedby.ai/companies/aramex.md) — Confirmed
- [Asharq Network](https://www.usedby.ai/companies/asharq-network.md) — Confirmed
- [Deutsche Telekom](https://www.usedby.ai/companies/deutsche-telekom.md) — Confirmed
- [Fanatics](https://www.usedby.ai/companies/fanatics.md) — Confirmed
- [Go City](https://www.usedby.ai/companies/go-city.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 98% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Ally.
- Checked: Ally uses Sprinklr. Confirmed line. Latest check across sources: 2026-10-19.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/ally-financial-sprinklr · How we check: https://www.usedby.ai/methodology