# How Ally uses Scrunch

As published on [scrunch.com](https://scrunch.com/case-studies/ally-winning-in-ai-search). Captured by usedby on 2026-11-15.

- Company: [Ally](https://www.usedby.ai/companies/ally.md)
- Tool: [Scrunch](https://www.usedby.ai/tools/scrunch.md)
- Industry: [Banking & Mortgages](https://www.usedby.ai/companies/industry/banking-mortgages.md)
- Teams: GEO

## The use case: how Ally deploys Scrunch

Ally's GEO team uses Scrunch to track how the brand appears in AI search answers, including mention rate, answer position, sentiment, citations and share of voice against competitors. It uses these insights to decide where to focus content and PR efforts.

Summary written by usedby from the source page, in English. The figures are those of Scrunch and Ally, not ours.

> Today, across its tracked prompts, Ally is the most mentioned bank in unbranded AI search, with the highest share of voice versus competitors.

> Scrunch shows us where AI is getting its information and where the gaps are. That helps us focus our content and PR efforts where they can make the biggest difference, helping customers and prospects find accurate information about Ally.
>
> Cassie Cope, Director of GEO

Source: [scrunch.com](https://scrunch.com/case-studies/ally-winning-in-ai-search), captured 2026-11-15.

## Other AI tools used by Ally

- [Sprinklr](https://www.usedby.ai/tools/sprinklr.md) — Confirmed
- [Motion](https://www.usedby.ai/tools/motion.md) — Observed
- [Persado](https://www.usedby.ai/tools/persado.md) — Observed
- [Salient](https://www.usedby.ai/tools/salient.md) — Observed
- [Writer](https://www.usedby.ai/tools/writer.md) — Observed

## Scrunch users in Banking & Mortgages

- [NatWest](https://www.usedby.ai/companies/natwest.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-11-15.

- Checked: the passage quoted above is copied word for word from the page, near the name of Ally.
- Checked: Ally uses Scrunch. Confirmed line. Latest check across sources: 2026-11-15.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/ally-scrunch · How we check: https://www.usedby.ai/methodology