# How Amazon Music uses Movable Ink

**469 hours**: “469 hours saved in annual production time”

As published on [movableink.com](https://movableink.com/case-studies/amazon-music-case-study). Captured by usedby on 2026-10-08.

- Company: [Amazon Music](https://www.usedby.ai/companies/amazon-music.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Teams: Marketing

## What the story says

Amazon Music uses Movable Ink to replace static email modules with automated, individually personalized content based on listening data, including new-release recommendations via an API integration and a year-in-review recap. It also automates scheduled rotation of background visuals in in-app messages by date and screen size.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Amazon Music, not ours.

> Amazon Music swapped out their one-size-fits-all “New Releases” module for something smarter: hyper-relevant recommendations tailored to each listener.

- **682%**: “682% lift in click-through rate”
- **62%**: “62% reduction in campaign build time”

> We can talk about personalization all we want, but if we are taking a bunch of marketers’ time or still requiring technical resources to do it, then it kind of defeats the ultimate benefit of it....Movable Ink has helped (our team) automate much more of these newsletters and reduce the amount of time that we’re spending each week.
>
> Gary Kamikawa, Head of Marketing and Growth Tech (Director of Software Development)

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 469 hours is printed word for word on the page, near the name of Amazon Music.
- Checked: the passage quoted above is copied word for word from the page, near the name of Amazon Music.
- Checked: Amazon Music uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/amazon-music-movable-ink · How we check: https://www.usedby.ai/methodology