# How Amazon uses TruefanAI

As published on [truefan.ai](https://www.truefan.ai/case-study/case-study-amazon). Captured by usedby on 2026-10-04.

- Company: [Amazon](https://www.usedby.ai/companies/amazon.md)
- Tool: [TruefanAI](https://www.usedby.ai/tools/truefanai.md)
- Industry: [E-commerce & D2C](https://www.usedby.ai/companies/industry/e-commerce-d2c.md)

## What the story says

Amazon used TrueFan AI to run a personalized, celebrity-style AI campaign promoting its internal Sambhav event in Delhi. Employees were photographed at an on-site booth and received a personalized AI video of a celebrity addressing them by name, plus a campaign visual featuring them.

Summary written by usedby from the source page, in English. The figures are those of TruefanAI and Amazon, not ours.

> Amazon partnered with TrueFan AI to create a personalized, AI-led celebrity-style campaign that made employees part of the experience.

## What usedby checked

We compared the story with its live page on 2026-10-04.

- Checked: the passage quoted above is copied word for word from the page, near the name of Amazon.
- Checked: Amazon uses TruefanAI. Confirmed line. Latest check across sources: 2026-10-04.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/amazon-truefanai · How we check: https://www.usedby.ai/methodology