# How AMD uses Backstory

**75-85%**: “Manual data entry time reduced by 75-85%”

As published on [backstory.ai](https://www.backstory.ai/case-studies/amd). Captured by usedby on 2026-10-07.

- Company: [AMD](https://www.usedby.ai/companies/amd.md)
- Tool: [Backstory](https://www.usedby.ai/tools/backstory.md)
- Teams: Sales, Account teams

## What the story says

AMD's global sales organization uses Backstory to standardize account planning and opportunity qualification across regions. It runs account plans and MEDDIC scorecards in Backstory, with leaders reviewing deal details inside Salesforce to coach reps earlier.

Summary written by usedby from the source page, in English. The figures are those of Backstory and AMD, not ours.

> Before Backstory, getting a clear picture of the top 10 deals in a region took an entire afternoon. Now it takes 30 minutes in Salesforce.

- **30 minutes**: “Regional pipeline review cut from an afternoon to 30 minutes”

> Our sales hygiene has already come leaps and bounds. Backstory allows us to run a much tighter ship and provide proactive coaching around leading metrics.
>
> Reagan Lucas, SALES PROCESS COACH, AMD

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the figure 75-85% is printed word for word on the page, near the name of AMD.
- Checked: the passage quoted above is copied word for word from the page, near the name of AMD.
- Checked: AMD uses Backstory. Confirmed line. Latest check across sources: 2026-10-07.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/amd-backstory · How we check: https://www.usedby.ai/methodology