# How American Express uses Movable Ink

As published on [movableink.com](https://movableink.com/case-studies/fireside-chat-with-american-express). Captured by usedby on 2026-10-08.

- Company: [American Express](https://www.usedby.ai/companies/american-express.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Teams: Member Value Marketing

## What the story says

American Express runs an email offers program for its Card Members. The page is a video conversation with its Director of Member Value Marketing about the program's success, testing approach and process improvements.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and American Express, not ours.

> The American Express Offers Program is a critically acclaimed email initiative that's won numerous awards and is adored by American Express Card Members alike.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the passage quoted above is copied word for word from the page, near the name of American Express.
- Checked: American Express uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/american-express-movable-ink · How we check: https://www.usedby.ai/methodology