# How American Standard uses Regal

**$1.7M**: “$1.7M Revenue generated by AI-led interactions in \<5 months”

As published on [regal.ai](https://www.regal.ai/case-study/american-standard-o7kb3). Captured by usedby on 2026-10-08.

- Company: [American Standard](https://www.usedby.ai/companies/american-standard.md)
- Tool: [Regal](https://www.usedby.ai/tools/regal.md)
- Teams: Digital Marketing & DTC Commerce

## What the story says

American Standard uses Regal's AI agents to respond to every inbound and outbound home remodeling lead, including after hours and at peak times. The agents also qualify leads and hand them to human reps with full context.

Summary written by usedby from the source page, in English. The figures are those of Regal and American Standard, not ours.

> AI agents captured inbound demand in real time by answering after-hours and peak-time calls, providing homeowners with immediate responses to their questions and capturing key details in a structured format for follow-up.

- **95%**: “95% Containment rate on inbound calls”
- **88%**: “88% Positive contact sentiment”

> With Regal, we’ve created a more responsive, seamless experience for homeowners from their very first interaction.
>
> Michael Coker, Director, Digital Marketing & DTC Commerce

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure $1.7M is printed word for word on the page, near the name of American Standard.
- Checked: the passage quoted above is copied word for word from the page, near the name of American Standard.
- Checked: American Standard uses Regal. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/american-standard-regal · How we check: https://www.usedby.ai/methodology