# How Anaconda uses Hightouch

**20%**: “they achieved a 20% lift in new-user activation through optimized email onboarding workflows”

As published on [hightouch.com](https://hightouch.com/customers/anaconda). Captured by usedby on 2026-10-07.

- Company: [Anaconda](https://www.usedby.ai/companies/anaconda.md)
- Tool: [Hightouch](https://www.usedby.ai/tools/hightouch.md)
- Teams: Growth

## What the story says

Anaconda uses Hightouch's composable CDP to run randomized audience splits and send AI-driven cohorts into Iterable, running experiments on its email onboarding workflows for new users.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and Anaconda, not ours.

> by leveraging Hightouch’s composable CDP to orchestrate randomized audience splits and feed AI-driven cohorts into Iterable, they achieved a 20% lift in new-user activation through optimized email onboarding workflows.

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the figure 20% is printed word for word on the page, near the name of Anaconda.
- Checked: the passage quoted above is copied word for word from the page, near the name of Anaconda.
- Checked: Anaconda uses Hightouch. Confirmed line. Latest check across sources: 2026-10-07.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/anaconda-hightouch · How we check: https://www.usedby.ai/methodology