# How Apartment List uses Profound

**2x** increase in AI citations

As published on [tryprofound.com](https://www.tryprofound.com/customers/apartment-list). Captured by usedby on 2026-10-08.

- Company: [Apartment List](https://www.usedby.ai/companies/apartment-list.md)
- Tool: [Profound](https://www.usedby.ai/tools/profound.md)
- Industry: [PropTech & Management](https://www.usedby.ai/companies/industry/proptech-management.md)
- Teams: Marketing

## The use case: how Apartment List deploys Profound

Apartment List uses Profound's AEO analytics to see which sources AI answer engines cite, track its visibility against competitors, and guide weekly content and technical site optimizations. The goal is to appear in LLM answers to renter questions about housing.

Summary written by usedby from the source page, in English. The figures are those of Profound and Apartment List, not ours.

> Using Profound’s AEO analytics platform, Apartment List built a structured framework to measure AI visibility and guide weekly content optimizations. This AI performance intelligence empowers the team to execute its AEO strategy at scale.

- **2 weeks**: “2 weeks to see initial results”
- **3 months**: “Comprehensive AEO strategy developed in 3 months”

> We want Apartment List to be the source providing helpful information when people ask ChatGPT about renting. In Profound, we found a partner whose expertise enables us to validate and scale the content that achieves this.
>
> Megann Sept, Director of Marketing, Brand, and Innovation

Source: [tryprofound.com](https://www.tryprofound.com/customers/apartment-list), captured 2026-10-08.

## Other companies using Profound

- [1840 & Company](https://www.usedby.ai/companies/1840-company.md) — Confirmed
- [Airbyte](https://www.usedby.ai/companies/airbyte.md) — Confirmed
- [Alchemy](https://www.usedby.ai/companies/alchemy.md) — Confirmed
- [Aleph](https://www.usedby.ai/companies/aleph.md) — Confirmed
- [Arizona College of Nursing](https://www.usedby.ai/companies/arizona-college-of-nursing.md) — Confirmed
- [Hone](https://www.usedby.ai/companies/hone.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 2x is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Apartment List.
- Checked: Apartment List uses Profound. Confirmed line. Latest check across sources: 2026-10-18.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/apartment-list-profound · How we check: https://www.usedby.ai/methodology