# How AppDirect uses Lovable

**$120K+** Software and development costs saved

As published on [lovable.dev](https://lovable.dev/customers/appdirect). Captured by usedby on 2026-10-10.

- Company: [AppDirect](https://www.usedby.ai/companies/appdirect.md)
- Tool: [Lovable](https://www.usedby.ai/tools/lovable.md)
- Teams: Marketing, Sales, Finance, HR, Operations, Development

## What the story says

AppDirect's non-technical teams, led by marketing and product marketing, use Lovable to build websites and internal applications themselves, such as a rebuilt acquisition website, a back office CMS/CRM tool, an interactive incentives page, and an event content management app. Technical teams review and maintain the output.

Summary written by usedby from the source page, in English. The figures are those of Lovable and AppDirect, not ours.

> “We could have paid an external company $80,000, and it would have taken six months,” says Laura Stevenson, Senior Vice President of Marketing. “With Lovable, it took less than one month.”

- **80**: “On the whole, AppDirect has over 80 applications currently being built on the Lovable platform, spanning every major functional group in the company: Sales, Finance, HR, Operations, Marketing, and Development.”
- **200K**: “AppDirect's marketing team's non-technical users have vibe-coded over 200K lines of code this year, building 11 projects with four being live in production to-date.”
- **$80,000**: ““We could have paid an external company $80,000, and it would have taken six months,” says Laura Stevenson, Senior Vice President of Marketing.”

> The biggest value for us is unlocking the potential of non-technical teams and defraying the cost of engineering.
>
> Jeffrey Leggo, Senior Director of Product Marketing and Digital Strategy

Source: [lovable.dev](https://lovable.dev/customers/appdirect), captured 2026-10-10.

## What usedby checked

We compared the story with its live page on 2026-10-10.

- Checked: the figure $120K+ is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of AppDirect.
- Checked: AppDirect uses Lovable. Confirmed line. Latest check across sources: 2026-10-10.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/appdirect-lovable · How we check: https://www.usedby.ai/methodology