# How Aptive uses Cresta

**$2.37 million**: “$2.37 million in additional annual revenue in the 2 years since deploying Cresta”

As published on [cresta.com](https://cresta.com/customers/aptive). Captured by usedby on 2026-10-07.

- Company: [Aptive](https://www.usedby.ai/companies/aptive.md)
- Tool: [Cresta](https://www.usedby.ai/tools/cresta.md)
- Teams: Customer Solutions, Quality Assurance, Saves and Renewals

## What the story says

Aptive, a pest control provider, uses Cresta's Agent Assist, transcription and real-time conversational intelligence in its contact center. Agents get live prompts for cancellation and renewal calls, and supervisors use call reviews and transcripts for quality management.

Summary written by usedby from the source page, in English. The figures are those of Cresta and Aptive, not ours.

> Aptive’s save rate on inbound calls improved from a goal of 42.2% to an actual rate of 46%, highlighting the effectiveness of Cresta’s AI in getting every agent speaking the same language, and providing top-tier customer service.

- **9%**: “9% increase in save rate on cancellation calls”
- **79%**: “Agent adherence to empathy guidelines rose from 33% to 60% within two months and reached 79% by the fourth month.”
- **59%**: “Similarly, adherence to discovery behaviors improved from 28% to 40%, eventually reaching 59% over four months.”

> Our supervisor’s ability to type in a keyword and see how often their team is talking about that, their ability to review a call in under five minutes or actually under a minute, all of that is night and day from where we were.
>
> Tiffany Goaslind, Customer Solutions Director

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the figure $2.37 million is printed word for word on the page, near the name of Aptive.
- Checked: the passage quoted above is copied word for word from the page, near the name of Aptive.
- Checked: Aptive uses Cresta. Confirmed line. Latest check across sources: 2026-10-07.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/aptive-environmental-cresta · How we check: https://www.usedby.ai/methodology