# How Apuesta Total uses Optimove

**S/1.04M**: “S/1.04M in combined incremental value across 44 real-time campaigns”

As published on [optimove.com](https://www.optimove.com/resources/case-studies/apuesta-total). Captured by usedby on 2026-10-08.

- Company: [Apuesta Total](https://www.usedby.ai/companies/apuesta-total.md)
- Tool: [Optimove](https://www.usedby.ai/tools/optimove.md)
- Teams: CRM

## What the story says

Apuesta Total, a Peruvian iGaming operator, runs real-time triggered campaigns through Optimove Orchestrate's AI Journey Decisioning Agent and the Web Pop-Up channel. When a player takes an action on site, such as logging in, they instantly receive a targeted offer, and each campaign is measured against a held-out control group.

Summary written by usedby from the source page, in English. The figures are those of Optimove and Apuesta Total, not ours.

> Since ramping up the program in March 2026, Apuesta Total has launched 44 of these real-time campaigns. The flagship example is the simplest one: the instant a logged-in player lands on the site, they receive an S/20 free-spin offer.

- **354,022**: “354,022 player touches delivered”
- **16.5x**: “A single-day Web Pop-Up activation generated S/288,461 in incremental revenue — 16.5x the average of the other 43 campaigns (S/17,478).”
- **9.1x**: “Per player, it delivered S/20.18 against an average of S/2.21, a 9.1x lift.”

> Our team brings the player knowledge; Optimove deepens it and helps us act on it. Real-time has shown that our CRM team can turn player insight into action within seconds and measure every result rigorously. We're only beginning to explore what that makes possible.
>
> Joao Negrini, Commercial Strategy Manager

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure S/1.04M is printed word for word on the page, near the name of Apuesta Total.
- Checked: the passage quoted above is copied word for word from the page, near the name of Apuesta Total.
- Checked: Apuesta Total uses Optimove. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/apuesta-total-optimove · How we check: https://www.usedby.ai/methodology