# How Arha Media uses Gupshup

**10%** Lift in repeat subscriptions

As published on [gupshup.ai](https://www.gupshup.ai/resources/case-studies/arha-media-increases-repeat-subscriptions-by-10-with-gupshup-and-whatsapp-marketing/), August 2024. Captured by usedby on 2026-10-08.

- Company: [Arha Media](https://www.usedby.ai/companies/arha-media.md)
- Tool: [Gupshup](https://www.usedby.ai/tools/gupshup.md)
- Teams: Retention & SVOD Business Strategy

## What the story says

Arha Media runs WhatsApp marketing for its regional OTT platform Aha through Gupshup's Conversation Cloud, sending personalized rich media campaigns, new-release and renewal alerts, and subscription nudges. It also takes subscription payments directly in the chat and integrates its CRM for targeting.

Summary written by usedby from the source page, in English. The figures are those of Gupshup and Arha Media, not ours.

> Since the implementation of WhatsApp, the brand has seen a 10% increase in the number of re-subscriptions. Every campaign with targeted content for a segment, for example, recently churned users, sees an unprecedented 4-5% conversion rate.

- **4-5%**: “Every campaign with targeted content for a segment, for example, recently churned users, sees an unprecedented 4-5% conversion rate.”
- **38%**: “boasting a high read rate of 38%, far superior to traditional channels like email”
- **10,000**: “with nearly 10,000 people making payments through WhatsApp”

> Partnering with Gupshup has revolutionized the way we interact with our audience. An incredibly reliable platform that is purpose-built for conversations, Gupshup Conversation Cloud has helped us grow repeat subscriptions by 10% with targeted campaigns.
>
> Santhosh Kumar Reddy, Retention & SVOD Business Strategy, Arha Media

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 10% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Arha Media.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Arha Media uses Gupshup. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/arha-media-gupshup · How we check: https://www.usedby.ai/methodology