# How Asana uses Common Room

**100+ hours**: “The team estimates they’ll save 100+ hours annually in manual data reporting and analysis.”

As published on [commonroom.io](https://www.commonroom.io/customers/asana-deepens-ambassador-engagement-and-proves-business-impact/), February 2022. Captured by usedby on 2026-10-07.

- Company: [Asana](https://www.usedby.ai/companies/asana.md)
- Tool: [Common Room](https://www.usedby.ai/tools/common-room.md)
- Industry: [DevTools & Infrastructure](https://www.usedby.ai/companies/industry/devtools-infrastructure.md)
- Teams: Marketing

## What the story says

Asana's community team uses Common Room to unify activity data from its community channels into automated, on-demand reports and a single view of engagement. They also use it to identify and connect with potential Ambassadors and tie them to customer accounts.

Summary written by usedby from the source page, in English. The figures are those of Common Room and Asana, not ours.

> Using Common Room, Asana was able to move from manually calculating (and at times estimating) key performance metrics across channels to having on-demand, automated reports they can share and act on with confidence.

> Common Room empowers us to take action in a very direct way that clearly ladders up to the success of our business and, most importantly, the success of Asana’s customers.
>
> Joshua Zerkel, Head of Global Engagement Marketing

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the figure 100+ hours is printed word for word on the page, near the name of Asana.
- Checked: the passage quoted above is copied word for word from the page, near the name of Asana.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Asana uses Common Room. Confirmed line. Latest check across sources: 2026-10-07.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/asana-common-room · How we check: https://www.usedby.ai/methodology