# How Asana uses Hightouch

**57%** Upper end of match-rate lift across paid channels

As published on [hightouch.com](https://hightouch.com/customers/asana). Captured by usedby on 2026-10-07.

- Company: [Asana](https://www.usedby.ai/companies/asana.md)
- Tool: [Hightouch](https://www.usedby.ai/tools/hightouch.md)
- Industry: [Workplace Software](https://www.usedby.ai/companies/industry/workplace-software.md)
- Teams: Technical Marketing Operations

## The use case: how Asana deploys Hightouch

Asana's technical marketing operations team uses Hightouch Match Booster to match business email addresses to the personal identifiers ad platforms hold. This lets them build suppression and lookalike audiences for paid media, and those audiences now refresh automatically instead of through manual spreadsheet uploads.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and Asana, not ours.

> Across every paid channel Asana ran on, match rates increased between 12% to 57%. LinkedIn match rates increased from 22% to 75%. Meta climbed from 21% into the 50–60% range. DV360 went from 30% to 65%, TikTok ran past 85%, and Google Ads doubled.

- **75%**: “LinkedIn match rates increased from 22% to 75%.”
- **15×**: “Match Booster closed that gap for Asana and returned an estimated 15× ROI.”
- **65%**: “DV360 went from 30% to 65%, TikTok ran past 85%, and Google Ads doubled.”

> I love Hightouch. I love using Match Booster. It's super easy to use. I found the cost very reasonable, especially for the B2B market. Knowing how complicated it can be to figure out the data challenges, it was really great to have this out-of-the-box solution.
>
> Maddie Ogletree, Senior Manager, Advertising Technology

Source: [hightouch.com](https://hightouch.com/customers/asana), captured 2026-10-07.

## Other AI tools used by Asana

- [Common Room](https://www.usedby.ai/tools/common-room.md) — Confirmed
- [Claude](https://www.usedby.ai/tools/claude.md) — Observed
- [Cohere](https://www.usedby.ai/tools/cohere.md) — Observed
- [Dialpad](https://www.usedby.ai/tools/dialpad.md) — Observed
- [Figma](https://www.usedby.ai/tools/figma.md) — Observed
- [Gem](https://www.usedby.ai/tools/gem.md) — Observed

## Other companies using Hightouch

- [Anaconda](https://www.usedby.ai/companies/anaconda.md) — Confirmed
- [Autotrader](https://www.usedby.ai/companies/autotrader.md) — Confirmed
- [Bol.com](https://www.usedby.ai/companies/bol-com.md) — Confirmed
- [Calendly](https://www.usedby.ai/companies/calendly.md) — Confirmed
- [Cars.com](https://www.usedby.ai/companies/cars-com.md) — Confirmed
- [Chalhoub Group](https://www.usedby.ai/companies/chalhoub-group.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the figure 57% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Asana.
- Checked: Asana uses Hightouch. Confirmed line. Latest check across sources: 2026-10-19.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/asana-hightouch · How we check: https://www.usedby.ai/methodology