# How At Home uses Movable Ink

**7%** of weekly clicks driven by behavior-based

As published on [movableink.com](https://movableink.com/case-studies/at-home-case-study). Captured by usedby on 2026-10-08.

- Company: [At Home](https://www.usedby.ai/companies/at-home.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Industry: [Retail](https://www.usedby.ai/companies/industry/retail-offline-omnichannel.md)
- Teams: channel, design

## The use case: how At Home deploys Movable Ink

At Home uses Movable Ink with Salesforce to make its emails dynamic at the moment of open. It uses a behavior-based product module, live website content pulled into email, and user-generated social content for reactivation campaigns.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and At Home, not ours.

> At Home rethought the role of product recommendations by introducing a dynamic “waterfall” module. This module prioritizes content based on customer behavior. If someone browsed or abandoned a product, that exact item appears.

- **+6%**: “+6% lift in total clicks from UGC-powered reactivation campaigns”

> Movable Ink gives me the confidence to say "yes" to almost any creative or business challenge brought to me by our channel and design teams.
>
> Ben Gilbert, Director of Marketing Technology

Source: [movableink.com](https://movableink.com/case-studies/at-home-case-study), captured 2026-10-08.

## Other AI tools used by At Home

- [Evertune](https://www.usedby.ai/tools/evertune.md) — Observed

## Movable Ink users in Retail

- [Asda](https://www.usedby.ai/companies/asda.md) — Confirmed
- [Currys](https://www.usedby.ai/companies/currys.md) — Confirmed
- [DSW](https://www.usedby.ai/companies/dsw.md) — Confirmed
- [Elkjøp](https://www.usedby.ai/companies/elkj-p.md) — Confirmed
- [Hibbett](https://www.usedby.ai/companies/hibbett.md) — Confirmed
- [Macy's](https://www.usedby.ai/companies/macy-s.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 7% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of At Home.
- Checked: At Home uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-19.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/at-home-movable-ink · How we check: https://www.usedby.ai/methodology