# How At Home uses Movable Ink

**18%**: “At Home Stores Achieves 18% More Clicks with a Loyalty Email Upgrade”

As published on [movableink.com](https://movableink.com/case-studies/at-home-stores-achieves-18-more-clicks-with-a-loyalty-email-upgrade). Captured by usedby on 2026-10-08.

- Company: [At Home](https://www.usedby.ai/companies/at-home.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Teams: Marketing Technology

## What the story says

At Home Stores uses Movable Ink to build dynamic loyalty program emails, including real-time progress bars, dynamic visuals and personalized rewards updates.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and At Home, not ours.

> From real-time progress bars to striking dynamic visuals and personalized rewards updates, At Home turned standard emails into irresistible loyalty moments—and saw the clicks to prove it.

> Movable Ink gives me the confidence to say "yes" to almost any creative or business challenge brought to me by our channel and design teams.
>
> Ben Gilbert, Director of Marketing Technology

Source: [movableink.com](https://movableink.com/case-studies/at-home-case-study), captured 2026-10-08.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 18% is printed word for word on the page, near the name of At Home.
- Checked: the passage quoted above is copied word for word from the page, near the name of At Home.
- Checked: At Home uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/at-home-stores-movable-ink · How we check: https://www.usedby.ai/methodology