# How Atlassian uses Uniphore

**65%** Decrease in audience creation time

As published on [uniphore.com](https://www.uniphore.com/customers/atlassian/), April 2026. Captured by usedby on 2026-10-08.

- Company: [Atlassian](https://www.usedby.ai/companies/atlassian.md)
- Tool: [Uniphore](https://www.usedby.ai/tools/uniphore.md)
- Industry: [DevTools & Infrastructure](https://www.usedby.ai/companies/industry/devtools-infrastructure.md)
- Teams: Marketing

## What the story says

Atlassian uses Uniphore Marketing AI and its CDP Agent to give marketers direct access to real-time customer data. This supports marketing data unification, real-time segmentation and campaign activation without depending on IT.

Summary written by usedby from the source page, in English. The figures are those of Uniphore and Atlassian, not ours.

> With Uniphore Marketing AI, marketers gained direct access to real-time data, enabling faster campaigns, smarter segmentation, and higher conversions—without IT bottlenecks.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 65% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Atlassian.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Atlassian uses Uniphore. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/atlassian-uniphore · How we check: https://www.usedby.ai/methodology