# How Atonom uses Lovable

**$40,000 to $1,200** Annual CRM cost

As published on [lovable.dev](https://lovable.dev/customers/atonom). Captured by usedby on 2026-10-05.

- Company: [Atonom](https://www.usedby.ai/companies/atonom.md)
- Tool: [Lovable](https://www.usedby.ai/tools/lovable.md)
- Teams: Sales & RevOps, Finance

## What the story says

Atonom replaced its Salesforce CRM with a custom CRM built on Lovable, handling lead tracking, opportunity creation, ARR/MRR tracking, and sales dashboards. The CRM is integrated with Atonom's own AI SDR agent, and the team also built finance dashboards and forecasting tools on Lovable.

Summary written by usedby from the source page, in English. The figures are those of Lovable and Atonom, not ours.

> Today, Atonom runs its entire CRM on Lovable. Annual cost: roughly $1,200 including hosting. Previous cost: $40,000. But the savings went beyond the subscription. They eliminated a dedicated CRM admin.

- **80%**: “"This is where we spend 80% of our time. What deals, which ones are hot, what are we going to close this week."”

> It was 40 grand a year for 25 or 30 people. We were just like, this is crazy for the functionality we need.
>
> Gabe Larsen, Chief Revenue Officer

## What usedby checked

We compared the story with its live page on 2026-10-05.

- Checked: the figure $40,000 to $1,200 is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Atonom.
- Checked: Atonom uses Lovable. Confirmed line. Latest check across sources: 2026-10-05.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/atonom-lovable · How we check: https://www.usedby.ai/methodology