# How ATU uses Parloa

**60%**: “Staff in participating locations now spend up to 60% less time on the phone”

As published on [parloa.com](https://www.parloa.com/customers/how-ATU-manages-peak-seasons-with-parloas-AI-agent/), October 2025. Captured by usedby on 2026-11-14.

- Company: [ATU](https://www.usedby.ai/companies/atu.md)
- Tool: [Parloa](https://www.usedby.ai/tools/parloa.md)
- Industry: [Retail](https://www.usedby.ai/companies/industry/retail-offline-omnichannel.md)

## The use case: how ATU deploys Parloa

ATU uses Parloa's AI voice agent "Nils" to answer inbound calls in its branches around the clock. It routes callers to the right team, books service appointments, and answers common questions about pricing, services and opening hours.

Summary written by usedby from the source page, in English. The figures are those of Parloa and ATU, not ours.

> Staff in participating locations now spend up to 60% less time on the phone—giving them more focus, less stress, and a better day at work.

- **1 in 3**: “Today, 1 in 3 appointments is booked directly by Nils.”
- **40 branches**: “After a successful pilot in 40 branches, Nils is set to expand to 200 more in summer 2025—with nationwide rollout planned for 2026.”
- **six weeks**: “ATU went from kickoff to go-live in just six weeks.”

> We recognized early on that AI could be a game-changer in customer management, and with Parloa, we found a professional, innovative partner to bring that vision to life.
>
> Roland Dolle, Head of Customer Interaction, Data & AI

Source: [parloa.com](https://www.parloa.com/customers/), captured 2026-10-03.

## Parloa users in Retail

- [Decathlon](https://www.usedby.ai/companies/decathlon.md) — Confirmed
- [HSE](https://www.usedby.ai/companies/hse.md) — Confirmed
- [OBI](https://www.usedby.ai/companies/obi.md) — Confirmed
- [Nord-Ostsee Automobile](https://www.usedby.ai/companies/nord-ostsee-automobile.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-11-14.

- Checked: the figure 60% is printed word for word on the page, near the name of ATU.
- Checked: the passage quoted above is copied word for word from the page, near the name of ATU.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: ATU uses Parloa. Confirmed line. Latest check across sources: 2026-11-14.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/atu-parloa · How we check: https://www.usedby.ai/methodology