# How Austin Capital Bank uses ThoughtSpot

**50%**: “50% reduction in paid search spend improved the banks revenue margin by roughly 30%”

As published on [thoughtspot.com](https://www.thoughtspot.com/resources/case-study/austin-capital-bank). Captured by usedby on 2026-10-09.

- Company: [Austin Capital Bank](https://www.usedby.ai/companies/austin-capital-bank.md)
- Tool: [ThoughtSpot](https://www.usedby.ai/tools/thoughtspot.md)
- Industry: [Banking & Mortgages](https://www.usedby.ai/companies/industry/banking-mortgages.md)
- Teams: Data Analytics, Fraud

## What the story says

Austin Capital Bank uses ThoughtSpot as a self-service analytics layer on top of its Snowflake environment, so business users of varying technical skill can search data and monitor Liveboards for paid search, conversions, spend, and financials without relying on the data analytics team.

Summary written by usedby from the source page, in English. The figures are those of ThoughtSpot and Austin Capital Bank, not ours.

> Drill-down insights delivered by ThoughtSpot helped Austin Capital Bank conduct an extensive analysis of their paid search, which enabled the bank to optimize spend and improve retention by 15%

- **15%**: “Drill-down insights delivered by ThoughtSpot helped Austin Capital Bank conduct an extensive analysis of their paid search, which enabled the bank to optimize spend and improve retention by 15%”
- **25+**: “Faster adoption of ThoughtSpot with 25+ users, 80% to 90% of whom are management, who actively use the solution each month”

> Data can only work for an organization if the analytics is democratized; I wanted to build a data culture where people could fearlessly create charts and visualization, the only caveat being that they knew the data well enough
>
> Ian Bass, Head of Data Analytics

Source: [thoughtspot.com](https://www.thoughtspot.com/resources/case-study/austin-capital-bank), captured 2026-10-09.

> Data is only as good as what you make of it. We wanted to leverage its infinite potential as a growth driver by ensuring all stakeholders could maximize its decision-making potential.
>
> Ian Bass, Head of Data Analytics

Source: [thoughtspot.com](https://www.thoughtspot.com/pricing), captured 2026-10-05.

## What usedby checked

We compared the story with its live page on 2026-10-09.

- Checked: the figure 50% is printed word for word on the page, near the name of Austin Capital Bank.
- Checked: the passage quoted above is copied word for word from the page, near the name of Austin Capital Bank.
- Checked: Austin Capital Bank uses ThoughtSpot. Confirmed line. Latest check across sources: 2026-10-09.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/austin-capital-bank-thoughtspot · How we check: https://www.usedby.ai/methodology