# How Autotorino uses Zapier

**2,394 hours**: “2,394 hours returned to the CRM team in 2025”

As published on [zapier.com](https://zapier.com/customer-stories/autotorino). Captured by usedby on 2026-10-04.

- Company: [Autotorino](https://www.usedby.ai/companies/autotorino.md)
- Tool: [Zapier](https://www.usedby.ai/tools/zapier.md)
- Teams: CRM & Innovation, CRM & Digital, Customer Service

## What the story says

Autotorino uses Zapier to route leads from landing pages, forms, lead ads, and email into Salesforce automatically, with AI enriching or classifying data on the heavier flows. It also runs a Zapier workflow that transcribes recorded inbound calls with AI, classifies the request, and creates a structured Salesforce lead.

Summary written by usedby from the source page, in English. The figures are those of Zapier and Autotorino, not ours.

> Result: 2,394 hours returned to the CRM team in 2025, and a whole class of copy-paste errors eliminated from the system of record.

- **1,500**: “Roughly 1,500 client requests a month now get captured automatically instead of going unanswered.”
- **€150,000**: “Gabriele estimates the recovered demand at roughly €150,000 in net profit influenced.”
- **109**: “Riccardo Berta built 109 separate Zaps in production, each mapped to a specific lead source”

> The pilot showed us something simple: calls we thought were lost could actually be captured, structured, and put in front of the sales team automatically. Once that was proven, expanding with Zapier and AI wasn't a bet. It was the obvious next step to protect demand we couldn't afford to keep missing.
>
> Gabriele Luciani, Innovation Project Manager

## What usedby checked

We compared the story with its live page on 2026-10-04.

- Checked: the figure 2,394 hours is printed word for word on the page, near the name of Autotorino.
- Checked: the passage quoted above is copied word for word from the page, near the name of Autotorino.
- Checked: Autotorino uses Zapier. Confirmed line. Latest check across sources: 2026-10-04.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/autotorino-zapier · How we check: https://www.usedby.ai/methodology