# How Autotrader uses Hightouch

**20%** increase in engagement for new car buyers

As published on [hightouch.com](https://hightouch.com/customers/auto-trader). Captured by usedby on 2026-10-07.

- Company: [Autotrader](https://www.usedby.ai/companies/autotrader.md)
- Tool: [Hightouch](https://www.usedby.ai/tools/hightouch.md)
- Industry: [Marketplace](https://www.usedby.ai/companies/industry/marketplace.md)
- Teams: Marketing, Engineering

## The use case: how Autotrader deploys Hightouch

Autotrader uses Hightouch to sync custom data models and audience segments built in BigQuery to Braze for lifecycle marketing. This lets the marketing team personalize campaigns based on session activity and build audiences without engineering requests.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and Autotrader, not ours.

> Using Hightouch, Autotrader can sync custom data models and audience segments created in BigQuery directly to Braze in near real-time. The marketing team can then personalize additional lifecycle marketing campaigns across previously inaccessible touchpoints like push notifications, email, and SMS.

> We didn’t want to write our own integration code for every tool, we needed to send data. Hightouch eliminates this problem, and we don’t have to worry about constant API changes. Hightouch Audiences lets our marketing team take ownership.
>
> Darren Haken, Head of Engineering at Autotrader

Source: [hightouch.com](https://hightouch.com/customers/auto-trader), captured 2026-10-07.

## Other AI tools used by Autotrader

- [QA Wolf](https://www.usedby.ai/tools/qa-wolf.md) — Confirmed

## Hightouch users in Marketplace

- [Bol.com](https://www.usedby.ai/companies/bol-com.md) — Confirmed
- [Cars.com](https://www.usedby.ai/companies/cars-com.md) — Confirmed
- [Thumbtack](https://www.usedby.ai/companies/thumbtack.md) — Confirmed
- [Collectors](https://www.usedby.ai/companies/collectors.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the figure 20% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Autotrader.
- Checked: Autotrader uses Hightouch. Confirmed line. Latest check across sources: 2026-10-19.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/autotrader-hightouch · How we check: https://www.usedby.ai/methodology