# How Avanan uses Outreach

As published on [outreach.ai](https://www.outreach.ai/resources/stories/avanan-customer-story). Captured by usedby on 2026-10-24.

- Company: [Avanan](https://www.usedby.ai/companies/avanan.md)
- Tool: [Outreach](https://www.usedby.ai/tools/outreach.md)
- Industry: [Cybersecurity](https://www.usedby.ai/companies/industry/cybersecurity.md)
- Teams: Sales Development

## The use case: how Avanan deploys Outreach

Avanan's sales development team uses Outreach to record every sales activity, so they can see which types and volumes of touches and what daily activity levels are needed to reach their revenue goals. It also helps reps keep up with the many touches required to connect with prospects.

Summary written by usedby from the source page, in English. The figures are those of Outreach and Avanan, not ours.

> The team has it down to a science: Outreach has helped Avanan's sales development team identify how many of those touches, what types of touches, and what their daily activity should look like to reach that revenue goal.

> With Outreach, we know every single day what it takes for us to be successful. As an individual, as a group, as a company.
>
> Kelly Lichtenberger, Head of Sales Development - Email Security

Source: [outreach.ai](https://www.outreach.ai/resources/stories/avanan-customer-story), captured 2026-10-24.

## Outreach users in Cybersecurity

- [SailPoint](https://www.usedby.ai/companies/sailpoint.md) — Confirmed
- [Okta](https://www.usedby.ai/companies/okta.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-10-24.

- Checked: the passage quoted above is copied word for word from the page, near the name of Avanan.
- Checked: Avanan uses Outreach. Confirmed line. Latest check across sources: 2026-10-24.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/avanan-outreach · How we check: https://www.usedby.ai/methodology