# How AVEVA uses Backstory

As published on [backstory.ai](https://www.backstory.ai/case-studies/aveva). Captured by usedby on 2026-10-07.

- Company: [AVEVA](https://www.usedby.ai/companies/aveva.md)
- Tool: [Backstory](https://www.usedby.ai/tools/backstory.md)
- Industry: [IT Services & System Integration](https://www.usedby.ai/companies/industry/it-services-system-integration.md)
- Teams: Sales Operations, Sales

## What the story says

AVEVA uses Backstory to capture rep-customer engagement data, which drives objective account segmentation and coverage decisions. It also supports MEDDPICC sales methodology adoption and gives leadership a single view of pipeline and deal status.

Summary written by usedby from the source page, in English. The figures are those of Backstory and AVEVA, not ours.

> AVEVA started with the basics: getting engagement data into the system and using it to drive account segmentation decisions objectively.

> If you can't measure engagement with your customers, you end up with a hope strategy - not just as an individual rep, but as a business.
>
> Jonathan Buckle, SVP Americas

> No account manager has ever freely given up a customer. Backstory lets us make unemotional, data-driven decisions around account segmentation. The numbers don't lie.
>
> Tom Bluck, SR. PRODUCT OWNER, AVEVA SALES PLATFORMS

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the passage quoted above is copied word for word from the page, near the name of AVEVA.
- Checked: AVEVA uses Backstory. Confirmed line. Latest check across sources: 2026-10-07.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/aveva-backstory · How we check: https://www.usedby.ai/methodology