# How Avoca uses Attention

**80%** increase in lead conversion (after first meeting)

As published on [attention.com](https://www.attention.com/customers/avoca). Captured by usedby on 2026-10-03.

- Company: [Avoca](https://www.usedby.ai/companies/avoca.md)
- Tool: [Attention](https://www.usedby.ai/tools/attention.md)
- Teams: Sales, Customer Success, Engineering, Product, Rev Ops

## What the story says

Avoca's sales team uses Attention to record and query sales calls, automatically write call notes and MEDDIC fields into HubSpot, coach reps, flag churn risk through Slack alerts, and surface product feature requests. New reps also use it to learn from past calls during onboarding.

Summary written by usedby from the source page, in English. The figures are those of Attention and Avoca, not ours.

> Everything pours directly into HubSpot. MEDDIC fields, call notes, deal details. Reps don't write anything down. After a call, it's all there.

> Attention is feeling like the future,
>
> Jack Gashi, VP of Sales

## What usedby checked

We compared the story with its live page on 2026-10-03.

- Checked: the figure 80% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Avoca.
- Checked: Avoca uses Attention. Confirmed line. Latest check across sources: 2026-10-03.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/avoca-attention · How we check: https://www.usedby.ai/methodology