# How Axis Bank uses Gupshup

**40X**: “achieving 40X user growth since launch”

As published on [gupshup.ai](https://www.gupshup.ai/resources/case-studies/axis-bank-leverages-omnichannel-conversational-support/), March 2023. Captured by usedby on 2026-10-08.

- Company: [Axis Bank](https://www.usedby.ai/companies/axis-bank.md)
- Tool: [Gupshup](https://www.usedby.ai/tools/gupshup.md)
- Customer since (as the page says): Axis Bank launched Aha! in early 2018

## What the story says

Axis Bank uses an AI chatbot called Aha!, built with Gupshup, to handle routine customer banking requests such as fund transfers, card blocking, bill payments, cheque book orders and loan applications across multiple channels around the clock.

Summary written by usedby from the source page, in English. The figures are those of Gupshup and Axis Bank, not ours.

> Aha! delivered exceptional results for Axis Bank, processing over 20 million customer queries with 97% accuracy while achieving 40X user growth since launch. Transaction volumes surged 50X, demonstrating strong customer adoption and confidence in the AI-powered solution.

- **20 million**: “processing over 20 million customer queries with 97% accuracy”
- **50X**: “Transaction volumes surged 50X”

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 40X is printed word for word on the page, near the name of Axis Bank.
- Checked: the passage quoted above is copied word for word from the page, near the name of Axis Bank.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Axis Bank uses Gupshup. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/axis-bank-gupshup · How we check: https://www.usedby.ai/methodology