# How Azadea uses Gupshup

**~8–15X**: “~8–15X Campaign ROI across brands”

As published on [gupshup.ai](https://www.gupshup.ai/resources/case-studies/azadea-unified-multi-brand-marketing-campaigns-across-mena-with-whatsapp/), January 2026. Captured by usedby on 2026-10-08.

- Company: [Azadea](https://www.usedby.ai/companies/azadea.md)
- Tool: [Gupshup](https://www.usedby.ai/tools/gupshup.md)
- Teams: Marketing, Customer Support

## What the story says

Azadea uses Gupshup Conversation Cloud to run WhatsApp marketing campaigns across its portfolio of retail brands, each with its own WhatsApp number, from one platform. It integrates with marketing automation and customer support tools and provides brand-level analytics and ROI tracking.

Summary written by usedby from the source page, in English. The figures are those of Gupshup and Azadea, not ours.

> By leveraging Gupshup Conversation Cloud and WhatsApp, Azadea successfully unified marketing operations across 25+ brands, delivered contextual campaigns at scale, and achieved results that championed WhatsApp as their highest-performing marketing channel.

- **~40%**: “~40% Increase in click-through rates for WhatsApp vs. SMS”
- **~30%**: “~30% Higher read rates on WhatsApp vs. SMS”

> Scaling WhatsApp across a portfolio as diverse as Azadea’s required more than adding a new channel — it required a unified, measurable growth platform.
>
> Abhishek Tiwari, CRM and Analytics Manager

> Our customer support operations have become more streamlined with improved bot management, smoother handovers to agents with full context, and centralized two-way communication within a single platform.
>
> Nathalie Maalouf, Head of Customer Experience

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure ~8–15X is printed word for word on the page, near the name of Azadea.
- Checked: the passage quoted above is copied word for word from the page, near the name of Azadea.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Azadea uses Gupshup. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/azadea-gupshup · How we check: https://www.usedby.ai/methodology