# How Baby Gold uses Gorgias

**20%**: “Within two weeks, AI Agent helped the team at Baby Gold increase email automation rate by 20%”

As published on [gorgias.com](https://www.gorgias.com/customers/baby-gold), June 2024. Captured by usedby on 2026-10-08.

- Company: [Baby Gold](https://www.usedby.ai/companies/baby-gold.md)
- Tool: [Gorgias](https://www.usedby.ai/tools/gorgias.md)
- Teams: CX

## What the story says

Baby Gold, a made-to-order personalized jewelry brand, uses Gorgias AI Agent (named Michelle) to autonomously answer and resolve customer email support tickets. This frees its in-house team to handle tickets needing more personalization and support.

Summary written by usedby from the source page, in English. The figures are those of Gorgias and Baby Gold, not ours.

> Within their first few weeks of implementation with a Gorgias Support Manager, Baby Gold saw their automation rate quadruple — ultimately reaching a consistent 20% automation rate.

- **49-second**: “The results: 20% automation rate, 49-second first response time and 1 min 4 second resolution time”

> I feel that nowadays, people expect quick responses and rapid assistance. AI and tools such as AI Agent are perfect to meet these expectations.
>
> Sindi Melgar, Customer Service Manager

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 20% is printed word for word on the page, near the name of Baby Gold.
- Checked: the passage quoted above is copied word for word from the page, near the name of Baby Gold.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Baby Gold uses Gorgias. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/baby-gold-gorgias · How we check: https://www.usedby.ai/methodology