# How Balfour Beatty uses Beamery

**70%** average email open rate

As published on [beamery.com](https://beamery.com/resources/case-studies/balfour-beatty-transforms-its-talent-strategy-with-beamery). Captured by usedby on 2026-10-07.

- Company: [Balfour Beatty](https://www.usedby.ai/companies/balfour-beatty.md)
- Tool: [Beamery](https://www.usedby.ai/tools/beamery.md)
- Industry: [Construction](https://www.usedby.ai/companies/industry/construction.md)
- Teams: Resourcing, Commercial, Engineering, Planning, Project Management

## The use case: how Balfour Beatty deploys Beamery

Balfour Beatty's resourcing team uses Beamery to build and nurture talent pools for scarce-skill job families, running personalized multi-touch email campaigns and webinar invitations to attract candidates. It has also launched internal mobility and alumni programmes on the platform.

Summary written by usedby from the source page, in English. The figures are those of Beamery and Balfour Beatty, not ours.

> Balfour Beatty has proven they can deliver the right message, to the right people, at the right time, through Beamery’s intelligent automation and Recipes functionality – achieving an average 70% open rate and 36% click-through rate across their email campaigns.

- **36%**: “achieving an average 70% open rate and 36% click-through rate across their email campaigns”

> To support the growth trajectory of Balfour Beatty, we needed to shift from a reactive to a proactive hiring model – and Beamery has given us the tools to do this effectively.
>
> Samantha Ramsay, UK Head of Resourcing, Balfour Beatty

Source: [beamery.com](https://beamery.com/resources/case-studies/balfour-beatty-transforms-its-talent-strategy-with-beamery), captured 2026-10-07.

## Other AI tools used by Balfour Beatty

- [OpenSpace](https://www.usedby.ai/tools/openspace.md) — Observed

## Beamery users in Construction

- [AtkinsRéalis](https://www.usedby.ai/companies/atkinsrealis.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the figure 70% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Balfour Beatty.
- Checked: Balfour Beatty uses Beamery. Confirmed line. Latest check across sources: 2026-10-18.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/balfour-beatty-beamery · How we check: https://www.usedby.ai/methodology