# How Ballard Designs uses Movable Ink

**25x**: “25x increase in revenue per send”

As published on [movableink.com](https://movableink.com/case-studies/ballard-designs-case-study). Captured by usedby on 2026-10-08.

- Company: [Ballard Designs](https://www.usedby.ai/companies/ballard-designs.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Teams: CRM Marketing

## What the story says

Ballard Designs' CRM marketing team uses Movable Ink's Da Vinci to personalize email hero imagery, product grids and layouts based on predicted customer preferences. It also runs continuous automated testing and optimizes for goals like revenue and average order value.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Ballard Designs, not ours.

> Using Da Vinci, Ballard Designs personalized hero imagery, product grids, and layouts based on predicted preferences—not just recent behaviors. Some customers saw rugs, others lighting, but all were matched to products they were most likely to engage with and purchase.

- **11x**: “11x increase in conversions”
- **2x**: “2x increase in AOV”

> When your personalization engine is running like a well-oiled machine, that’s when you have the bandwidth to recognize and activate new opportunities.
>
> Melissa Metcalf, Senior Manager, CRM Marketing

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 25x is printed word for word on the page, near the name of Ballard Designs.
- Checked: the passage quoted above is copied word for word from the page, near the name of Ballard Designs.
- Checked: Ballard Designs uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/ballard-designs-movable-ink · How we check: https://www.usedby.ai/methodology