# How Ballzy uses Optimove

**91%** game completion rate

As published on [optimove.com](https://www.optimove.com/resources/case-studies/ballzy). Captured by usedby on 2026-10-11.

- Company: [Ballzy](https://www.usedby.ai/companies/ballzy.md)
- Tool: [Optimove](https://www.usedby.ai/tools/optimove.md)
- Industry: [Fashion & Apparel](https://www.usedby.ai/companies/industry/fashion-apparel.md)
- Teams: Marketing

## The use case: how Ballzy deploys Optimove

Ballzy, a sneaker retailer, ran an interactive Drop Game campaign where players caught falling items on-screen to win a prize, with email entry required to play. The campaign was meant to raise engagement and brand recall and to grow its newsletter list.

Summary written by usedby from the source page, in English. The figures are those of Optimove and Ballzy, not ours.

> But when looking deeper, each player returned to the game an average of 9.1 times. That translates into an average of 9 minutes of active engagement per participant, drastically outperforming the average time spent on traditional social media posts or video content.

- **13%**: “The campaign achieved a 13% bounce rate”
- **9.1 times**: “each player returned to the game an average of 9.1 times”
- **60 seconds**: “The average gameplay session lasted 60 seconds”

## Optimove users in Fashion & Apparel

- [Eggo](https://www.usedby.ai/companies/eggo.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-11.

- Checked: the figure 91% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Ballzy.
- Checked: Ballzy uses Optimove. Confirmed line. Latest check across sources: 2026-10-11.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/ballzy-optimove · How we check: https://www.usedby.ai/methodology