# How Bared Footwear uses Sierra

**30%** share of email volume resolved by the agent

As published on [sierra.ai](https://sierra.ai/customers/bared-footwear), October 2026. Captured by usedby on 2026-10-25.

- Company: [Bared Footwear](https://www.usedby.ai/companies/bared-footwear.md)
- Tool: [Sierra](https://www.usedby.ai/tools/sierra.md)
- Teams: Customer Service

## The use case: how Bared Footwear deploys Sierra

Bared uses Sierra's AI agent on live chat and email to handle transactional customer requests such as gift card resends, return labels and order status, and to run self-built journeys like issuing store credit for price differences around flash sales. Complex cases are passed to human team members with context already gathered.

Summary written by usedby from the source page, in English. The figures are those of Sierra and Bared Footwear, not ours.

> Two months in, the agent resolves about 30% of email volume and 52% of chat, and both climb weekly as McDiarmid’s team adds and enhances journeys.

- **five weeks**: “Bared went from kickoff to live in five weeks with chat, and some email journeys.”

> The difference between trying to help a customer who is already frustrated because they’ve been waiting 24 or 48 hours, versus a customer whose live chat you picked up right away, is substantial
>
> Alexandra McNab, Chief Operating Officer

Source: [sierra.ai](https://sierra.ai/customers/bared-footwear), captured 2026-10-25.

## Other companies using Sierra

- [ADT](https://www.usedby.ai/companies/adt.md) — Confirmed
- [Airtable](https://www.usedby.ai/companies/airtable.md) — Confirmed
- [BARK](https://www.usedby.ai/companies/bark.md) — Confirmed
- [CLEAR](https://www.usedby.ai/companies/clear.md) — Confirmed
- [Capital on Tap](https://www.usedby.ai/companies/capital-on-tap.md) — Confirmed
- [CarMax](https://www.usedby.ai/companies/carmax.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-25.

- Checked: the figure 30% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Bared Footwear.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Bared Footwear uses Sierra. Confirmed line. Latest check across sources: 2026-10-25.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/bared-sierra · How we check: https://www.usedby.ai/methodology