# How bareMinerals uses Gorgias

**5.5%**: “5.5% AOV uplift (£48 to £51), with a goal of 5%”

As published on [gorgias.com](https://www.gorgias.com/customers/bareminerals), July 2025. Captured by usedby on 2026-10-08.

- Company: [bareMinerals](https://www.usedby.ai/companies/bareminerals.md)
- Tool: [Gorgias](https://www.usedby.ai/tools/gorgias.md)

## What the story says

bareMinerals uses Gorgias's Shopping Assistant, connected to its Shopify product catalog, to answer pre-sales product and shade-matching questions around the clock. It recommends products, suggests alternatives for discontinued items, and upsells complementary products.

Summary written by usedby from the source page, in English. The figures are those of Gorgias and bareMinerals, not ours.

> Within 30 days of launching Shopping Assistant, bareMinerals exceeded its goals and shows no signs of slowing down. In the first month, bareMinerals hit its conversion rate and AOV targets:

- **8.8x**: “8.8x ROI in one month”
- **5%+**: “5%+ conversion rate uplift, with a goal of 2-5%”
- **3.9%**: “3.9% of GMV influenced, with a goal of 3-5%”
- **25%**: “25% increase in CSAT compared to human agents’ already impressive ratings (5.0 vs. 4.6)”

> This is for the forward-thinking leaders who, like me, know that embracing AI isn’t just an option — it’s the future of customer experience.
>
> Katia Komar, Sr. Manager of Ecommerce and Customer Service Operations, UK

> From an operational standpoint, Shopping Assistant has become the equivalent of employing a top-performing sales consultant, available 24/7 across every customer touchpoint. The results are already impressive on ROI, improving CSAT, and setting a new performance benchmark for both AI and human agents.
>
> Katia Komar, Sr. Manager of Ecommerce and Customer Service Operations, UK

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 5.5% is printed word for word on the page, near the name of bareMinerals.
- Checked: the passage quoted above is copied word for word from the page, near the name of bareMinerals.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: bareMinerals uses Gorgias. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/bareminerals-gorgias · How we check: https://www.usedby.ai/methodology