# How BARK uses Sierra

**98%** customer satisfaction rate

As published on [sierra.ai](https://sierra.ai/customers/bark), May 2026. Captured by usedby on 2026-10-07.

- Company: [BARK](https://www.usedby.ai/companies/bark.md)
- Tool: [Sierra](https://www.usedby.ai/tools/sierra.md)
- Industry: [E-commerce & D2C](https://www.usedby.ai/companies/industry/e-commerce-d2c.md)
- Teams: Customer Experience, Happy Team

## The use case: how BARK deploys Sierra

BARK uses Sierra to power an AI agent named Scout that handles high-volume, repetitive customer questions such as order tracking, shipping updates, and basic account inquiries. This frees the human customer experience team for personal and emotional conversations.

Summary written by usedby from the source page, in English. The figures are those of Sierra and BARK, not ours.

> Within the first year, the agent was handling roughly a quarter of all customer conversations, far exceeding expectations without sacrificing quality. BARK maintained a 98% customer satisfaction rate, holding the same high bar as the Happy Team.

- **under two minutes**: “chat response times dropped to under two minutes”

> At BARK, we want to make dogs as happy as they make us, so these aren’t just transactional conversations,
>
> Meghan Knoll, Chief Experience Officer at BARK

Source: [sierra.ai](https://sierra.ai/customers/bark), captured 2026-10-07.

## Other AI tools used by BARK

- [Wondercraft](https://www.usedby.ai/tools/wondercraft.md) — Observed

## Sierra users in E-commerce & D2C

- [Fanatics](https://www.usedby.ai/companies/fanatics.md) — Observed
- [Wayfair](https://www.usedby.ai/companies/wayfair.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the figure 98% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of BARK.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: BARK uses Sierra. Confirmed line. Latest check across sources: 2026-10-19.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/bark-sierra · How we check: https://www.usedby.ai/methodology