# How Baseten uses Notion

**50 hours**: “50 hours saved per week”

As published on [notion.com](https://www.notion.com/customers/baseten), July 2026. Captured by usedby on 2026-10-13.

- Company: [Baseten](https://www.usedby.ai/companies/baseten.md)
- Tool: [Notion](https://www.usedby.ai/tools/notion.md)
- Industry: [Artificial Intelligence](https://www.usedby.ai/companies/industry/artificial-intelligence.md)
- Teams: Sales, Recruiting, Marketing, Enablement & Productivity

## What the story says

Baseten built a Notion Custom Agent that mimics its first account executive and answers sales teammates' questions in Slack, drawing on Salesforce, Gong, Slack history and Notion. Teams across recruiting, marketing and sales also built their own agents for onboarding answers, market briefs, analytics reports and knowledge base articles, with Notion serving as the company's system of record.

Summary written by usedby from the source page, in English. The figures are those of Notion and Baseten, not ours.

> It now lives in a Slack channel called Sales Phone A Friend, where the Sales team brings their questions, and cut the response time on questions from an average of 30 minutes to about 20 seconds.

- **5-10×**: “5-10× the number of questions asked daily”
- **~20s**: “~20s from question to answer”

> The one singular source of truth where we pull it all together—and what we think of as our collective brain (or system of record)—is Notion.
>
> Dannie Herzberg, President

Source: [notion.com](https://www.notion.com/customers/baseten), captured 2026-10-13.

## What usedby checked

We compared the story with its live page on 2026-10-13.

- Checked: the figure 50 hours is printed word for word on the page, near the name of Baseten.
- Checked: the passage quoted above is copied word for word from the page, near the name of Baseten.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Baseten uses Notion. Confirmed line. Latest check across sources: 2026-10-13.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/baseten-notion · How we check: https://www.usedby.ai/methodology