# How Bata uses TruefanAI

As published on [truefan.ai](https://www.truefan.ai/case-study/case-study-bata). Captured by usedby on 2026-10-08.

- Company: [Bata](https://www.usedby.ai/companies/bata.md)
- Tool: [TruefanAI](https://www.usedby.ai/tools/truefanai.md)

## What the story says

Bata uses TruefanAI to localize celebrity-led campaign videos into multiple Indian languages. The process combines colloquial script adaptation, AI voice dubbing with linguist review, and batch production in place of studio dubbing.

Summary written by usedby from the source page, in English. The figures are those of TruefanAI and Bata, not ours.

> Bata partnered with TrueFan AI to create a scalable language localization pipeline for celebrity campaign content.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the passage quoted above is copied word for word from the page, near the name of Bata.
- Checked: Bata uses TruefanAI. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/bata-truefanai · How we check: https://www.usedby.ai/methodology